Brand-safe off-price distribution
CONTROLLED FLASH-SALE DISTRIBUTION ACROSS TOP MARKETPLACES
Connect your store once. Select the SKUs you want to move. We manage the channels discreetly.
FAQs – How It Works
How does this work — and does it protect my brand?
We start by placing approved inventory on controlled flash-sale marketplaces and expand from there as it makes sense.
You choose the SKUs and pricing floors. Orders flow directly into your existing fulfillment workflow, and you ship as usual.
There are no returns and no return-address exposure. Shipping is handled as part of the program—either through a cost + postage structure (baked into COGS) or via a third-party shipping account we provide, depending on the channel. All events are time-bound and discreet, helping you move inventory while protecting your core brand, pricing, and primary channels.
How much does it cost and what does pricing look like?
There are no upfront fees. We make money on the spread between your cost and the flash sale price.
For example, if you recover $10 per unit, we might sell to the flash site at $14, and they list it at $29.99. This works best for $50–$100 MSRP products that can clear inventory, free storage, and return cash—without disrupting your main channels.
When do I get paid?
We pay monthly for all shipped orders from the prior month. Clean, predictable revenue.
What platforms do you work with?
We work with major U.S. flash sale marketplaces and manage all platform relationships and execution. Brands don’t need to open or manage any marketplace accounts—we act as the single point of connection across channels.
Do I need to integrate anything?
We’re platform-agnostic and built for low-lift setup. Most brands connect in days via Shopify, API, or secure file transfer (SFTP), and our team handles the technical details. More complex enterprise integrations are evaluated case by case.
How long does onboarding take?
Most brands are live within a few days. Send us your offer sheet and we’ll handle the rest.
Can I test with just a few SKUs?
Yes. Many brands start with a small pilot to validate performance before scaling.
Low lift, fast feedback.
What kind of products do well?
Premium apparel, accessories, home, and select CPG. If it’s quality excess priced right, we can move it.
Launch in 3 Steps
Step 1: Integrate Your Store
Connect your store to FWD using Shopify or your existing order processing system. No custom development required.
Step 2: Choose Your Products
Select the SKUs you want to clear and set your cost floor. You stay in control of what moves—and what doesn’t.
Step 3: Ship Your Orders
Orders flow directly into your existing workflow. You fulfill as usual—FWD pays the shipping and manages the downstream channel logistics.
A Smarter Way to Clear Excess Inventory
Why Brands Choose FWD
Brand-Safe Clearance
All sales run through third-party flash sale platforms with no public association to your brand.
No Returns. Shipping Paid.
We cover the shipping costs, and all sales are final—no returns, no reverse logistics.
Access to Top Flash Sale Demand
Reach millions of value-driven customers across America’s leading flash sale marketplaces.
Simple Integration
Connect once and route orders through your existing systems, including Shopify and major order processors.
What Our Partners Say
“FWD gave us a clean way to clear aged inventory without touching our primary channels. The no-returns structure made this an easy decision.”
— VP of E-Commerce, National Apparel Brand
“We were able to test with a small SKU set and scale from there. Orders flow into our existing workflow with no disruption.”
— Director of Operations, Consumer Goods Brand
Who We Are
FWD (Forward Inertia) is a brand-safe off-price distribution partner for excess inventory. We connect well-known brands with approved, high-performing flash sale platforms in the U.S.—so you can move inventory efficiently and recover value without added operational overhead.
Built by operators with deep experience selling through flash sale channels, we make clearance simple, strategic, and brand-safe.